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PolzeathBeach.net

  • #polzeath this arvo http://t.co/kmKk0diL beautiful day with small surf
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Escape Surfboards

  • Head high and a bit more lumpey lots of paddling but some fun faces 3 stars http://t.co/xwEyW16i
  • Looking good for early birds 4 stars get there soon http://t.co/uYMD8Kr5
  • Too small but nice shape, very cold, one star http://t.co/BmTUp8uu
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Wavelength Surfing Magazine

  • its practically warm outside at a whopping 8 degrees! so glad i'm not off to Barbados tomorrow. Unlike the Clinton... http://t.co/hSVALtDP
  • The Notorious B.I.G... Peahi bomb anyone? http://t.co/x1iTOQYZ
  • Luis Eyre in Portugal...git. http://t.co/A2LrObzF
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LittleRipples - SEO, social networking and more

How writing good blogs will improve your business

Wed - 01 Feb 12

You may have noticed that I haven't written a blog on  my website for a while.  Therefore we should embrace  the irony that this article will about trying you all  to blog more often.  ( actually I have been blogging  quite a bit but in my Littleripples Tech Blog. ) My  advice to you all this month is.

CONTENT is the most critical element of any website.  Yep it's old advice but one worth mentioning time and time again.

It's THE most important thing why a user may be on  your site. Adding content is paramount to the success  of your website and a blog is an vital part of the cog that will make your website succesful.



CONTENT TYPES

Whether the content on your site is products, images,  video or text - it's the content of text that will be the driving force of your organic hits from search  engines.  Therefore if you are using  images and video; then writing accompanying words to  desribe these or in the case of videos why not have the  a written version of the audio!; is a great way of  making sure these items are getting found by search  engines and users alike.

From your regular blog then you can then link to your  main keywords that you're targeting,   targeted  advertising .  The main thing is that when  producing content you're creating something that your  users really want.  So in fact when it comes down to  it 'how writing good blogs will improve your  business'  is basically about trying to understand  what your users want out of your website.


WHAT DO USERS WANT


I'm going to split this in to two categories.

Fisrtly lets look at our own use on the internet and  examine that to see if that has any bearing on what  your visiters want.

You've read over 300 words of this blog and you're  still here, why is that ?  Every morning I also  digest a handful of articles from others around the net, if I where  to take one element that links almost all of those  blogs it's this SELF IMPROVEMENT.  Whether it's about  ways to improve my income, save money, talk another  language, improve my surfing .  This means my RSS  feeds,  YouTube subscriptions and Ipad apps are over 75%  taken up with life improvement tools.  Lets face it you saw the  header and your brain has picked out the words  'improve your business' and I've kept your attention  ever since.  Now lets have a look at your business  how does 'SELF IMPROVEMENT' apply to you and your business. Here's an  example.  

Surfboards - not only do people want to buy but  they'd also be interested in fixing dings, tips  making sure they get the right surfboard and learning  how to improve their surfing.

Womens Clothing - buying clothes is already a type of  'self improvement'.  Looking good can help you go  further in life.  How can you make your website a  better experience for your users so they can find  what they want.

The second category is just simply entertainment -
we don't want to be stressed about self improvement all day long. Sometimes it's just good to unwind.  Shopping and surfing can fall into this category too.  



AND FINALLY...

I just want to give a shout out to the Wavelength Surf Mag Team who nailed the way to engage fans in the way they post on Facebook. With regular 'captions please' on relevant images and questions to keep their users engaged.  
The picture in the following link managed to get 88 comments and is a very funny read funny surf related caption photo

Why not sign up for Wavelength's facebook fanpage - it'll give you inspiration for your own pages.   here's the link www.facebook.com/WavelengthSurfMag

 

 

 

OceanBlueClothing - went online last week.

Thu - 24 Nov 11

I've recently finished a new online store for local Polzeath Clothes Store Ocean Blue Clothing.

 

You maybe thinking that it's a bit late in the day to be coming into the online store market - about 10 years too late !!  However the advantage of starting at any point is that you can make sure you make the most of the current trends and technologies.  And in this day and age that means being up with Social Media trends - so not only are there buttons for Facebook - Clothing Retailer and Twitter but we've also incorporated the Google Plus button.

 

*  The front page has a Facebook Fanbox wall with the latest status and some of their friends.

* Automatic statuses are sent to both Facebook and Twitter.

One thing that hasn't been added are social media and a Facebook 'LIKE' button. Although that is something that will be suggest in future improvements.

 

 

THE IMAGE VIEWER

 

One of the biggest features of the site is the image viewer.  This gives you a better view of the image as you roll over.  If there's more than one view then easily change the picture by choosing another view underneath.

 

Other Store Features include.

 

* Easily searchable

* Google Checkout and Paypal payments.

* Multiple Attributes ( colours, sizes )

* Unlimited amount of products can be added

 

Admin Features

 

* multiple Images and Files (like Spec Sheets and Flyers) per Product

* Product Attributes (like Size or Color) can be added to Product

*Product Types for Classification (like "Car", "Motorbike" or "Music Album")

*Shopper Groups for Customers (allows different Price Levels and Payment Options),

*multiple Prices per Product (Quantity-based and/or Shopper Group-based Prices)

*flexible Price Display (number & currency formatting; including or excluding tax)

*On-the-Fly Price Conversion between different Currencies using Live

 

Rates from the ECB or other banks

*Shop Statistics / Control Panel with a Summary of new Customers, new

 

Orders....

*Stock Level Control for Products and Item

*Order Management with Order History, Customer Notification and Order

 

*Edit Functionality

*basic Reporting Feature: sold Items, monthly/yearly Revenue

*Order Status Management

* manage different Currencies, Countries & States

 

Ocean Clothing is mostly a Womens Clothing store - at present they stock

 

for The Masai , Great Plains , Fitflop , NYDJ more will follow.

 

 

 

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