How writing good blogs will improve your business

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Created on Wednesday, 01 February 2012 15:26

Last Updated on Friday, 11 May 2012 07:14

Written by Administrator

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You may have noticed that I haven't written a blog on   my website for a while.   Therefore we should embrace   the irony that this article will about trying you all   to blog more often.   ( actually I have been blogging   quite a bit but in my Littleripples Tech Blog. ) My   advice to you all this month is.

CONTENT is the most critical element of any website.   Yep it's old advice but one worth mentioning time and time again.

It's THE most important thing why a user may be on   your site. Adding content is paramount to the success   of your website and a blog is an vital part of the cog that will make your website succesful.



CONTENT TYPES

Whether the content on your site is products, images,   video or text - it's the content of text that will be the driving force of your organic hits from search   engines.   Therefore if you are using   images and video; then writing accompanying words to   desribe these or in the case of videos why not have the   a written version of the audio!; is a great way of   making sure these items are getting found by search   engines and users alike.

From your regular blog then you can then link to your   main keywords that you're targeting,     targeted   advertising .   The main thing is that when   producing content you're creating something that your   users really want.   So in fact when it comes down to   it 'how writing good blogs will improve your   business'   is basically about trying to understand   what your users want out of your website.


WHAT DO USERS WANT

I'm going to split this in to two categories.

Fisrtly lets look at our own use on the internet and   examine that to see if that has any bearing on what   your visiters want.

You've read over 300 words of this blog and you're   still here, why is that ?   Every morning I also   digest a handful of articles from others around the net, if I where   to take one element that links almost all of those   blogs it's this SELF IMPROVEMENT.   Whether it's about   ways to improve my income, save money, talk another   language, improve my surfing .   This means my RSS   feeds,   YouTube subscriptions and Ipad apps are over 75%   taken up with life improvement tools.   Lets face it you saw the   header and your brain has picked out the words   'improve your business' and I've kept your attention   ever since.   Now lets have a look at your business   how does 'SELF IMPROVEMENT' apply to you and your business. Here's an   example.  

Surfboards - not only do people want to buy but   they'd also be interested in fixing dings, tips   making sure they get the right surfboard and learning   how to improve their surfing.

Womens Clothing - buying clothes is already a type of   'self improvement'.   Looking good can help you go   further in life.   How can you make your website a   better experience for your users so they can find   what they want.

The second category is just simply entertainment -
we don't want to be stressed about self improvement all day long. Sometimes it's just good to unwind.   Shopping and surfing can fall into this category too.  



AND FINALLY...

I just want to give a shout out to the Wavelength Surf Mag Team who nailed the way to engage fans in the way they post on Facebook. With regular 'captions please' on relevant images and questions to keep their users engaged.  
The picture in the following link managed to get 88 comments and is a very funny read funny surf related caption photo

Why not sign up for Wavelength's facebook fanpage - it'll give you inspiration for your own pages.     here's the link www.facebook.com/WavelengthSurfMag