★★★★★
“Best wine decision I've ever made. The Shiraz is incredible and knowing every bottle helps someone get clean water makes it taste even better.”
Here's the Deal
We made a slightly insane promise.
In 2022, on World Water Day, we made a very public (and maybe slightly insane) promise: provide 5 million people with clean drinking water in 10 years.
Every bottle of Little Ripples wine provides one person with a year of clean water. Simple math: sell 5 million bottles, change 5 million lives.
So far we've built 73 wells that provide 106,400 people with permanent clean water access. Every well comes with spare parts and a maintenance program so it lasts 10+ years — that's the equivalent of over 1 million people each getting a full year of clean water.
4 years in. 73 wells built across Uganda, India, Malawi and Tanzania. 106,400 people with clean water for 10+ years. We're 20% of the way there with 60% of the time gone.
We're not going to sugarcoat it — we're behind. But here's the thing: the curve is going exponential.
World Water Day 2026 Announcement
We Need to Go Faster.
So We Are.
We know we're behind. And we're not going to sit around hoping things speed up on their own. This World Water Day, we're announcing a new pledge: one water well, every single week, for the rest of 2026. That's 40 wells in 40 weeks.
Communities served across Uganda, India, Malawi & Tanzania
2026 Well Tracker
Built
Remaining
40 weeks. 40 wells. Starting now.
Together with the BridgIT Water Foundation, we're building or refurbishing one water well per week across Uganda, India, Malawi and Tanzania for the rest of 2026. We've never moved this fast. The curve is going exponential.
1,000,000+
People-Years of Clean Water
Through the sale of our wine, we have permanently changed the lives of 106,400 people across the globe. Because each well is engineered to last over a decade, our community has effectively funded over 1,064,000 years of clean, life-saving water.
0
wells funded & active
0
people with clean water
10+
year guaranteed lifespan
Why You Can Trust This
This isn't a marketing stunt.
Since inception, Little Ripples has donated more to its water mission than the company has kept in profit. In years where the business lost money — through bushfires, COVID, and supply chain crises — we still built wells. Every single year.
In August 2025, our founder travelled to Uganda to visit well sites and build new ones firsthand. This isn't a logo on a poster. It's the reason the company exists.
2019
Founded during bushfire season. Still built our first wells.
2020
COVID shut down hospitality. Pivoted online. Kept building.
2022
Publicly committed to 5 million people in 10 years.
2025
Founder in Uganda. 73 wells and counting. Growth going exponential.
2026
One well per week. 40 new wells pledged. The biggest year yet.
Our Impact So Far
Every Well Has a Story.
Showing all 73 wells — 106,402 people served
How It Works
It's Stupidly Simple.
You drink wine.
The hard part (not really).
We build wells.
With our mates at BridgIT.
People get clean water.
For a whole year. Per bottle.
1 bottle
=
1 person
=
1 year of clean water
The Growth Story
From One Well
to a Movement.
Six years. 88x growth. Here's how a single well in Uganda became one of Australia's fastest-growing clean water initiatives.
2019
0 well
0 people
It started with one.
2020
0 wells
0 people
Through bushfires and COVID.
2021
0 wells
0 people
We never stopped.
2022
0 wells
0 people
The momentum builds.
2023
0 wells
0 people
Doubling. Then doubling again.
2024–25
0 wells
0 people
88× growth in 6 years.
Cumulative People-Years of Clean Water
5M
TARGET
Actual
Projected
What If We Keep Going?
200
additional wells by 2030
290,000
people reached
3,964,000
people-years of clean water
Progress to 5M people-years
79%
5M
At our current growth rate, 5 million people-years isn't a dream. It's math.
Beyond the Well
Clean Water Changes Everything.
Clean water is an economic multiplier. According to an independent impact study, providing a community with a reliable water well doesn't just quench thirst — it transforms entire economies.
$31,883
saved annually per project community through reduced health bills and reclaimed labour hours
$181
saved annually per individual household — money redirected to food, education and opportunity
2–4 hrs
of daily walking time reclaimed for productive agricultural and business work
Girls Return
The 3-4 hour daily trek to distant swamps falls on women and girls. Wells eliminate this burden — absenteeism plummets and girls return to the classroom.
Built to Last
Engineered for a Decade of Independence.
We don't just drill wells and walk away. Every project is built for a 10+ year lifespan and absolute community independence.
Spare Parts Provided
Every well includes a comprehensive maintenance kit so communities can self-repair without external dependence.
Water User Committees
Locals are trained to collect micro-fees for future self-funded repairs — real community ownership, not charity.
Female Leadership
65% of Water User Committee members are women, and the crucial Treasurer role is strictly reserved for a woman.
★★★★★
Over 5,000 five-star reviews from sippers who care
★★★★★
“We switched our whole office wine order to Little Ripples. Zero sugar, amazing flavour, and we're actually doing something good. No-brainer.”
★★★★★
“The Sav Blanc is my go-to. Fresh, crisp, and I love that it's zero sugar. The water mission just makes it a better choice all round.”
Trusted by the Best
Amazing Companies All Over the World Pour Our Wine.
From cruise ships to first-class cabins, from five-star hotels to global food service — these brands chose Little Ripples because they believe every glass should matter.
Conrad
Wellcome
IDS
MMI
The Elephant in the Room
We’re Served on Disney Cruise Ships, Lufthansa Flights, and in Hilton Hotels. But You Can’t Buy Us at Your Local Bottle Shop.
Want Little Ripples at Your Local?
Ask your bottle shop, your local retailer, your pub. Tell them about the wine. Tell them about the water. The more people who ask, the harder it gets to say no.
The Timeline
6
Years
0
Days
4M
People
The clock is ticking. But we've never been growing faster.
What took us 4 years to build in the early days, now happens in months. The curve is bending in our favour.
Your Friday Night Just Got More Meaningful.
Every bottle gets us closer to 5 million.
World Water Day 2026 · March 22 · #WorldWaterDay